PLAY, a Gurgaon based technology company dedicated
to provide unique and personalized experiences launched PAYGO BH-70™- an
innovative noise-cancelling wireless headphone with active personalization, touted to
be the world’s first AI driven Noise cancelling wireless headset.
With Millennials choosing their preference for the popular OTT platforms like Netflix,
Amazon Prime, HOTSTAR etc, the headset boasts of being a true companion for your
audio and video experience.
PLAYGO BH-70™ Wireless Noise Cancelling headphones- PLAYGO BH-70™ is the world’s
first AI-driven Noise Cancelling wireless headset. The product boasts of unique and never
heard features of Artificial Intelligence (AI) driven self-calibrating left and right
earphones, Hybrid Active Noise Cancellation, Smart-touch-&-talk and Auto-pause-&-play
features. PLAYGO BH-70™ also draws its appeal to its superior 40 mm device drivers
which churn out a perfect mix of Bass and Treble balance, not to forget the huge battery
of 1000 mAh which allows consumer to use the headset for upto 24 hours even on ANC
active mode. The headphones, powered on the latest family of Qualcomm processor,
boasts of Bluetooth 5.0 connectivity, Apt-X codec with built-in CVC 6.0 noise cancelling
microphones & are also compatible with voice commands that can be used with Google
Assistant, Amazon Alexa and Apple Siri. The headphones also have multiple modes of
ANC On/OFF or even the Transparency mode which allows you to hear the ambient
sound along with the adulating audio experience. Weighing at only 300 grams, PLAYGO
BH-70™ comes with protein leather earcups for higher durability and are comfortable
and light to be used on long durations during flight travel and also for daily Metro
commute.
“Owing to a hyper TELCO competition, consumers are able to get access to cheaper data
plans and some great OTT content too, PLAYGO BH-70™ connects the missing dots of a
great and affordable audio headset thus completing the customer experience. We
welcome our consumers to try the PLAYGO BH-70™ headset and take their wireless
audio experience to a different level”, commented Mr. Sandeep Banga, CEO at PLAY.
“We are proud to launch PLAYGO BH-70™- an engineering feat for a combination of
microelectronics, sensors, algorithms and design, that we hope will be enjoyed by our

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audiophile customers. We have tried to put all the necessary features for a great user
experience and added the best drivers for audiophiles to the product,” he added.
The smart wireless headset combines all of the intelligence in the iOs and Android-based
“PLAYGO” application hosted on the Apple and the Google play store. The smart
application allows AI-driven audio curve optimisation and also has an integrated
customisable equalizer with pre-set modes for listening to Rock/Pop/Jazz/Hifi/etc audio
configurations. PLAYGO BH-70™ is priced at INR 14999 and is available in digital
(www.worldofplay.in) and physical retail channel of PLAY across India and also through
the digital partnerships with Amazon and Flipkart.
In this mission of achieving a differentiated consumer experience, PLAY has partnered
with BCCL (Barista) to provide a first-hand product experience to its patrons where they
can experience the product while sipping their favourite brew. Consumers of PLAY are
always on the top of their game, are demanding and seeking personalization and that’s
where they connect with PLAY, commented Banga.
On this association, Mr Puneet Gulati, CEO, Barista said, “We are happy to partner with
PLAY and take experiential marketing to the next level. Our association would offer
unified music experience & help us to cater to varied hobbies of our patrons”.
Product: PLAYGO BH-70™, AI-driven Hybrid Noise Cancelling Wireless Headset
Price: INR 14999/unit
Availability: Nationally from 12th Feb’2020

About PLAY
Play is a technology company that enables IoT devices in activewear and home automation
vertical. With a rich and inhouse R&D team, it aims to make extremely functional, high-qualityproducts and back them with unparalleled after sales service. PLAY visions to bring delight to the everyday routine experiences of their customers.To learn more, visit www.worldofplay.in  , Instagram – worldofplay.in , Twitter – #PLAYGOBH70For Further details kindly contact: About Barista Coffee Company Limited: Established in the year 2000, Barista Coffee Company is the pioneer of coffee culture in India. The Barista Café chain of espresso bars delivers a truly Italian coffee experience in a warm, friendly and relaxed environment. It provides a comfortable place for people to unwind over interesting www.worldofplay.in conversations and a hot cup of coffee. The Barista Coffee Company Limited has over 240 Barista Coffee Espresso Bars and Barista Coffee Kiosks across India including its Franchise partners. Besides India, Barista Coffee also has cafés in locations across Sri Lanka Myanmar.

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