PLAY, a Gurgaon based technology company dedicated to providing unique and personalized experiences launched PAYGO BH-70™- an innovative noise-cancelling wireless headphone with active personalization touted to be the world’s first AI-driven Noise cancelling wireless headset. With Millennials choosing their preference for the popular OTT platforms like Netflix, Amazon Prime, HOTSTAR etc, the headset boasts of being a true companion for your audio and video experience. PLAYGO BH-70™ Wireless Noise Cancelling headphones- PLAYGO BH-70™ is the world’s first AI-driven Noise Cancelling wireless headset. The product boasts of unique and never heard features of Artificial Intelligence (AI) driven self-calibrating left and right earphones, Hybrid Active Noise Cancellation, Smart-touch-&-talk and Auto-pause-&-play features. PLAYGO BH-70™ also draws its appeal to its superior 40 mm device drivers which churn out a perfect mix of Bass and Treble balance, not to forget the huge battery of 1000 mAh which allows the consumer to use the headset for up to 24 hours even on ANC active mode. The headphones, powered on the latest family of Qualcomm processor, boasts of Bluetooth 5.0 connectivity, Apt-X codec with built-in CVC 6.0 noise-cancelling microphones & are also compatible with voice commands that can be used with Google Assistant, Amazon Alexa and Apple Siri. The headphones also have multiple modes of ANC On/OFF or even the Transparency mode which allows you to hear the ambient sound along with the adulating audio experience. Weighing at only 300 grams, PLAYGO BH-70™ comes with protein leather earcups for higher durability and are comfortable and light to be used on long durations during flight travel and also for a daily Metro commute.

“Owing to a hyper TELCO competition, consumers are able to get access to cheaper data
plans and some great OTT content too, PLAYGO BH-70™ connects the missing dots of a
great and affordable audio headset thus completing the customer experience. We
welcome our consumers to try the PLAYGO BH-70™ headset and take their wireless
audio experience to a different level”, commented Mr. Sandeep Banga, CEO at PLAY.
We are proud to launch PLAYGO BH-70™- an engineering feat for a combination of
microelectronics, sensors, algorithms and design, that we hope will be enjoyed by audiophile customers. We have tried to put all the necessary features for great user experience and added the best drivers for audiophiles to the product,” he added. The smart wireless headset combines all of the intelligence in the iOs and Android-based “PLAYGO” application hosted on the Apple and the Google play store. The smart application allows AI-driven audio curve optimisation and also has an integrated
customisable equalizer with pre-set modes for listening to Rock/Pop/Jazz/Hifi/etc audio
configurations. PLAYGO BH-70™ is priced at INR 14999 and is available in digital
( and physical retail channel of PLAY across India and also through
the digital partnerships with Amazon and Flipkart. In this mission of achieving a differentiated consumer experience, PLAY has partnered with BCCL (Barista) to provide a first-hand product experience to its patrons where they can experience the product while sipping their favourite brew. Consumers of PLAY are always on the top of their game, are demanding and seeking personalization and that’s where they connect with PLAY, commented Banga. On this association, Mr Puneet Gulati, CEO, Barista said, “We are happy to partner with PLAY and take experiential marketing to the next level. Our association would offer unified music experience & help us to cater to varied hobbies of our patrons”. Product: PAYGO BH-70™, AI-driven Hybrid Noise Cancelling Wireless Headset
Price: INR 14999/unit Availability: Nationally from 12th Feb’2020

About PLAY

Play is a technology company that enables IoT devices in activewear and home automation
vertical. With a rich and in-house R&D team, it aims to make extremely functional, high-quality products and back them with unparalleled after sales service. PLAY visions to bring delight to the everyday routine experiences of their customers. To learn more, visit  , Instagram – , Twitter – #PLAYGOBH70For Further details kindly contact: About Barista Coffee Company Limited: Established in the year 2000, Barista Coffee Company is the pioneer of coffee culture in India. The Barista Café chain of espresso bars delivers a truly Italian coffee experience in a warm, friendly and relaxed environment. It provides a comfortable place for people to unwind over interesting conversations and a hot cup of coffee. The Barista Coffee Company Limited has over 240 Barista Coffee Espresso Bars and Barista Coffee Kiosks across India including its Franchise partners. Besides India, Barista Coffee also has cafés in locations across Sri Lanka Myanmar.

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