Haima-Bird’s first offering in the Indian EV space marries cutting edge technology with cost-effectiveness
Ø Bird Electric EV1 is an attractively designed, feature-equipped electric vehicle
Ø Bird Electric EV1 ensures integration of high safety, environmental-friendliness,
technology, and fashion and realizes high economy, practicability, space and
intelligence
Ø Power consumption: Bird Electric EV1 optimizes power consumption for as low
as Rs 60 per 100 km
Ø Bird Electric EV1 is built with several safety features including a class-leading
the offering of 2 airbags
New Delhi, February 5, 2020: Haima Automobile, one of the leading automakers in
China, today announced its foray into the Indian market by showcasing its next generation
family electric car – Bird Electric EV1. The hatchback will be available in the range of
Rs. 10 lakh on Indian roads.
Haima New Energy (a wholly-owned subsidiary of Haima Automobile Group), has
entered into a technical collaboration on EV with Bird Electric – a wholly-owned
a subsidiary of Bird Group, an Indian conglomerate with a significant presence in aviation,
hospitality, skill development and personal mobility – to manufacture Bird Electric EV1.
The battery-powered vehicle, likely to be manufactured at the soon-to-be-set-up plant in
Manesar (Haryana), would be introduced in two variants with a driving range of 200 km
and 300 km per charge, respectively. The first lot of Bird Electric EV1 would take at
least 12-15 months for the roll-out.
In the back of rising demand for clean mobility, thanks to government’s continuous
push through favourable policies and tax sops on electric vehicles, Bird Electric EV1 has
been specifically designed for the Indian customers looking at value proposition in
B-segment.
“With the world moving towards clean mobility with least environmental impact, we
are satisfied that with the launch (showcasing) of Bird Electric EV1 today, we have entered
the fastest-growing segment of the Indian automobile. With the collaboration with Bird
Electric, Bird Electric EV1 will reinvent the game in terms of technology and economy,
targeted at a wide set of customers across segments. With its attractive pricing, Bird
Electric EV1 is the perfect fit for Indian customers, who place a high premium on value
proposition in a car purchase decision,” said Mr Williams Dong, GM, Haima
Automobile International Corporation.
“We are glad to be foraying into the electric car segment with a world leader like Haima.
We are confident that the duo will successfully match up to customer expectations. The
the alliance has put in significant time evaluating the electric car market in India, studying
evolving customer preferences before bringing this announcement. The vehicle offers
unbeatable flexibility matched with an equally unbeatable price point,” said Dr Ankur
Bhatia, Director, Bird Electric.
Bird Electric EV1 is stylish, spacious, equipped with modern and practical features, ultra-modular
ergonomically designed passenger vehicle. It comes with a class-leading extended warranty
package and annual maintenance package at an easy cost. Bird Electric EV1 is fitted with high-energy lithium battery and electronic control system and has a torque of 30KW/
95N.m/150N.m, offering a great balance between performance and fuel economy, with low
total cost of maintenance. The electric car will have a top speed of 120 km/h with the power
consumption merely at INR 60 per 100km.
Bird Electric EV1 has the largest boot capacity of its category in the five-seater configuration.
TECHNICAL SPECIFICATIONS
Length (mm) 3680 mm
Width (mm) 1570 mm
Height (mm) 1530 mm
Wheelbase (mm) 2340 mm
Kerb Weight 930/1035
Engine Type Electric
Electric Motor Type Permanent Magnet
Synchronous Motors
Torque 30KW/ 95N.m/150N.m
Power Battery Ternary Lithium Battery
Battery Power 20.42kWh/28.5kWh
Charging Time (Fully Charged) 9hrs-11hrs
Endurance Mileage (Km) 202km-301 km
Gear Ratio 8.34
Top Speed 120 km/h
Steering Electric
Ground Clearance (Unladen) 160
About Haima HAIMA AUTOMOBILE GROUP CO. LTD–a leading Chinese auto manufacturer, established in 1988 and as one of the main business sectors of Haima Group, has 32 years automobile manufacturing experience. Haima had cooperated with Mazda from 1992 to 2006 and has now developed into a modern automobile group integrating R&D, production, sales, service, logistics, financial business, etc. 32 years historical accumulation has provided a deep foundation for the development of Haima automobile. With the rapid and vigorous development of Chinese
automobile market, Haima today has accumulated abundant and advanced technical experience. In the future, Haima will continue to focus on “Category Strategy, Case Soul” and commit to the transformation from traditional fuel vehicles to energy-saving, environmental protection and intelligent Internet-connected vehicles, so as to bring customers a brand-new driving and travelling experience. Haima Automobiles has already bagged several awards including Top 500 private enterprises and the Top 500 manufacturing enterprises in China for 17 consecutive years.
About Bird Electric Bird Electric is a wholly-owned subsidiary of Bird Group, one of the largest and most diversified groups of various entities within the industry. Bird Electric, previously Bird Mobility has pioneered the space of personal mobility devices in India since the last 10 years as the exclusive distributor of Segway Personal Transporters (PTs). Following a thorough study of the market potential in India, Bird Electric offers a wide range of mobility options like original American Segway, Ninebot Kick scooter by Segway (ES1), Ninebot Mini Pro, Ninebot GoKart, Ninebot Drifter & Ninebot E1. With a commitment to shaping the future of mobility in India, Bird Electric has always welcomed
innovation and has been constantly adding unique new age mobility vehicles to its product
portfolio

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